The Brief

DS Luxe is a Jordanian owned and operated business that brings the unique mineral properties of the Dead Sea to the western world. With the Dead Sea being at the lowest point of the earth, many of the minerals found in the Dead Sea are unique only to it. The healing properties alone are believed to be astounding due to the high salt content. 

With DS Luxe being a new brand attempting to enter the U.S market, NXXT Media was sought out to launch the brand in the United States. The launch included the facilitation of a website with e-commerce capabilities, adequate to handle the volume in demand. 

Along with the website launch, we were responsible for the story of the brand through social media platforms, resulting in the creation of an international luxury.


The Results


Increase in US sales


Customers Reached


Increase in Return Customers